About Us
Welcome to True Alter Ego, where beauty is a family affair!
Our story began with a simple yet powerful belief: makeup is more than just a tool for enhancing beauty—it’s a means of self-expression and empowerment. As a mother-daughter duo, we share a passion for helping others embrace their unique, bold, and true selves.
The name “True Alter Ego” captures the heart of what we stand for. Makeup has the magical ability to transform—not into someone else, but into the most confident, vibrant version of yourself. Whether you’re stepping into the world with a natural glow or making a statement with dramatic flair, we believe every look is a celebration of individuality.
Our Roots
Our journey began around kitchen tables, mirrors, and shared laughter as we bonded over our love for makeup. What started as a hobby quickly grew into a dream: to build a brand that inspires creativity and confidence in everyone who wears our products.
Together, we’ve combined a mom’s wisdom and experience with a daughter’s fresh, modern perspective to create a collection that speaks to beauty lovers of all ages.
Our Mission
At True Alter Ego, our mission is simple:
- To provide high-quality, cruelty-free makeup that fits seamlessly into every lifestyle.
- To empower our customers to feel fearless, beautiful, and unapologetically themselves.
- To celebrate diversity, inclusivity, and the art of self-expression.
We take pride in curating a product line that’s as versatile as the women who inspire us. From subtle essentials to bold showstoppers, every item is crafted with care, passion, and a touch of love.
From Our Family to Yours
As a small, family-owned business, every step of our journey is guided by personal connection. When you shop with us, you’re not just purchasing makeup—you’re joining a community that values authenticity, creativity, and the beauty of being YOU.
Thank you for letting us be a part of your makeup story. We can’t wait to see how you bring your True Alter Ego to life!
