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Cosmetics for Every Expression

Discover beauty redefined with our premium cosmetics—crafted for radiant skin, vibrant color, and lasting confidence. Clean ingredients, bold results to accomplish your true alter ego.

TAE-colors

New arrivals

Lip Liners

Discover the True Alter Ego Lip Liners, crafted in five versatile shades—Coralize, Bloom, Stay Neutral, Cinnamon, and Umber—for a flawless finish that complements any style. With smooth application and long-lasting wear, these liners define and enhance your natural beauty effortlessly.

Discover Our Autumn Lip Balm

50% OFF

onsale
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Summer Sun Block

Shield your skin daily with our lightweight, non-greasy sunblock for lasting UV protection.

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Hair Treatments

Revive and strengthen your hair daily with our nourishing, restorative treatment shampoo.

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Daily Skin Protector

Nourish and protect your hands daily with our fast-absorbing, hydrating hand cream.